Loja Old Jeffrey Gurtubay 5
MATERIALITY, TRADITION AND CRAFTSMANSHIP
These three concepts are combined with success to create a narrative where the experience forms the backbone of the project, as the design and architecture serve as tools that create contrast and enhance the principles of "The Store".
Tradition is linked to forms and gestures; the essence is shown, the materiality is purer, stripping architecture and design of its artifices; The craftsmanship is made through uses and details.
MULTIPLICITY AND FLEXIBILITY
"A Loja" becomes a flexible container capable of housing different activities over a long period of time, generating encounters and encouraging or unexpected events. The space is redefined at each launch of its devices, always maintaining its essence and character. Alfaiataria, workshops, spaces for meetings, events, happenings...
DEVICES
Each piece, designed exclusively for its purpose, concentrates attention on the pieces it supports, interacting simultaneously with each other and as the created environment. They compõem a catalog of ad hoc pieces that trace diversity and dynamism to the tradition of the trade, being disruptive in their intention and classic in their forms.
ENVIRONMENT, ATMOSPHERE, AREAS
Within a single interior, three environments are created that represent a thematic and perceptual rupture, maintaining spatial continuity.
Three environments associated with collective memories related to tradition, materiality and the romantic spirit of the value of craftsmanship.
To office, to alfaiataria and to geographic area
CONCLUSION
The result is better than expected and the effects are just beginning.
SALADA DE TRABALHOS
We are eNSaLaDA!
It is a group of architects that works and explores new fields of architecture and design. We are interested in alternative approaches to our environments and contexts, addressing the complex relationships that constitute us, from individual to collective.
Working in various fields, from urban planning to communications, from industrial design to art, from digital to analogue, always looking for ways to expand or knowledge to satisfy curiosity.
