Making of Campaign Old Jeffrey 2017

Our illusion. Our feeling of eagerness to start generating content that would communicate the spirit with which we wanted to fill Old Jeffrey. Difficult task looking for allies. Your understanding is required. Let them feel identified. Let them feel the project as theirs. Let them share their values, their traits. Old Jeffrey was looking for partners. I was looking for playmates.

The search ended. We finally found them. Young and eager like us. A proactive team. A powerful group with immense creativity. Imagination accompanied by an eminently constructive attitude. And if; We decided to go hand in hand with them. We form an energy alliance. We teamed up with Light Bros Creative . They would guide us. Of course they would.

Old Jeffrey as thought. Old Jeffrey as attitude. Old Jeffrey as a legacy extending his arm to all who shared his values; his mischief, his gallantry, his adventurous spirit, his attitude, his “You'll Never Know Until You Go”

With this clear, we only had one more person left to form an exquisite brigade. Who would be the first to be part of Old Jeffrey's legacy? It had to be him. We were clear. Fernando Ojeda . It was in him that we detected the values ​​through which we wanted to govern ourselves. A nonconformist spirit and an inappropriate style. He was the key to closing the revolution.

Our space, our Old Jeffrey Store . Worthy of study. It would have been unforgivable not to take advantage of this atypically impressive atmosphere to merge the careful style of Old Jeffrey, coming into harmony with a space in which industrial aesthetics and tailoring's taste for details coexist. Old Jeffrey store became the best film set.

The result? Unbeatable

Thanks LightBros, thanks Fernando.

A toast to continuing this legacy.

Jeffrey


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