Launch Opening Event

At last. We were finally ready. We were finally going to be able to show the public what we had been building for so long. It was a VERY special day for us.

Yes. I am writing this text listening to music in the background. The illusion that writing it causes me added to the rhythm that the music impresses on me: it is easy for me. You read. And, as you do, I will be the one who tries to convey to you the illusion I am talking about. It is a special post.



Old Jeffrey emerged from a conversation. A conversation between friends. A conversation that turned into a concern. A concern that became an illusion. An illusion that the day September 28 became a reality. A reality that aspires to be a triumph. We will have to wait, yes. But, if we rely on the world of sensations, that day 28, the hunches, the best.

And what is supposed to make an event great? Just as the deployment, sponsorships and collaborations are important (here we have to show our sincere thanks to Red Bull; they gave us the possibility to offer our public the widest range of their product) they are, even more so, if possible, The guests. They set the tone. They set the pace.

You invite them because their presence makes you excited. You want to show them what your little one has become. You want to share with them your illusion to see what was initially a simple seed grow. They come. They are comfortable. It even happens sometimes. The best of the sensations: they come closer, they come closer to congratulate you.

Even so, I will say that there are 2 types of congratulations: the classic congratulations “to be fulfilled”, a simple approach accompanied by a brief congratulation and with a pinch of flatness; and, on the other hand, there are THE congratulations; I speak of those accompanied by a friendly harangue and a continuity regarding the guest's interest in the project; an arrangement accompanied by a pat on the back, a clash of spirits focused on conveying a message; a combination of words that, in every beginning and without a doubt, excites to hear; I'm talking about a "You will have to work hard, but you have a very good team and nobody here doubts you, good things are coming". This type of congratulations were the ones we received during the Imagine our post-evening feeling event. The future? Illusive.



Even more important is to mention the wealth of public that accompanied us during our inauguration. We are proud to have had the opportunity to bring together a large and disparate group of people; reference each one of them in their field of dedication or work. We talk about references in the world of fashion such as Cesar Villalba (designer of Training in New York), representatives of other national men's fashion brands such as Jaime Pujol from Edmmond, models of growing impact such as Ainara Aristegui o Gara noel; reputed cardiologists; flagships of important law firms such as Garrigues; as well as role models in terms of perseverance and entrepreneurship such as Alejandro Coca (Groopify).


It is to all of you that we would like to express our sincere thanks. We feel fortunate to receive your trust and support. For us you are a mirror in which to look at ourselves and we will welcome each of your advice.

On September 28, the first chapter of the first volume of the first edition of a long series began.

We take off


Thanks to:


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